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Search results for “Media Metrix”
Counting on prowess of social content to fill seats
05/09/2016
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10:32:31 PM
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Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Hotels have the data to be better with email
04/27/2016
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4:18:13 PM
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You rarely see hotels send emails to customers because the vast majority of the hotel’s digital media efforts revolve around securing the booking – very little is done after the booking has been made.
Polarsteps, a trip-tracking startup, raises Euro 500,000
03/21/2016
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2:03:39 PM
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Amsterdam-based startup Polarsteps says it has raised Euro 500,000 in equity investement from Silver Point Ventures and TMG Startups. The companys tech innovation is that it uses ambient location technology to fill in the gaps in your journey when your smartphone isn’t able to connect to a GPS signal or the internet.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016
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10:16:20 PM
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There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Destinations establish way of measuring ROI of social media
01/18/2016
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9:47:09 AM
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Since destinations are some of the most prolific users of social media in the travel industry, the social media agency Think decided to establish its own formula to evaluate whether the investment on social media channel is worthy.
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Looking back and ahead – advice to travel startups
12/25/2015
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9:22:52 AM
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2015 witnessed multiple M&A and financing activities in travel industry and 2016 will see much more difficulties in financing for startups which could also find a way out by finding out the right niche market and customer segment and building in their traction.
Looking back and ahead – hotel marketing shifts
12/24/2015
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3:35:15 PM
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As we reach 2016, Tnooz is unveiling its customary series of reflections on the year behind us and what the travel, tourism, and hospitality industry might expect looking ahead.
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